investing in early childhood education
TVO is a public broadcaster that needed to raise funding for their educational children’s programming. This integrated campaign featured dozens of unique characters to show people how endless the possibilities are when kids get the right educational fundamentals. We conducted interviews with real kids and asked them about their future aspirations. Raw audio from their voices were paired with original animation to create video and digital content. Anchored by a microsite featuring an interactive donation interface, the campaign was supported by digital, television, press and posters—all driving to the donation site.
AWARDS & RECOGNITION
kinsale international sharks silver
lürzer's archive magazine x3
lürzer's archive magazine x4
advertising & design club silver
advertising & design club silver
advertising & design club merit
applied arts excellence award annual winner
applied arts annual winner
advertising & design club silver
advertising & design club silver
advertising & design club merit
applied arts excellence award annual winner
applied arts annual winner
applied arts annual winner
applied arts annual winner
marketing awards bronze
extra awards silver
extra awards bronze
Digital : interactive : social : film : direct : press : outDOOR : illustration : animation
